How To Get Your Practice On Bing Maps

How to Get Your Practice on Bing Maps

Bing Maps is an online map and part of the Microsoft Bing search engine. Most internet users are familiar with Google Maps and the Microsoft version is no different in that it provides you with: Street maps (road, aerial, and bird's-eye views) 3D maps Venue maps: View the layout of…

Read More
How To Build Patient Personas For Your Practice

How to Build Patient Personas for Your Practice

  In our last post, we shared with you the importance of implementing Patient Personas to your healthcare practice marketing strategy. Patient Personas separate your current patient population into different silos, and allow you to better-target the prospective patients with whom you would like to grow your practice. These fictional…

Read More
What Is A Patient Persona, And How Can It Help Me?

What is a Patient Persona, and How can it Help Me?

  Patient acquisition today calls for targeted practice marketing, and targeted practice marketing requires a complete understanding of your current patients, those you want to attract more of, and the unique selling proposition of your practice. Without an understanding of these components, your efforts will lack direction, waste time and money, and…

Read More
You’re Mobile. Your Patients Are. Why Isn’t Your Website?

You’re Mobile. Your Patients Are. Why Isn’t Your Website?

Most internet traffic is mobile and a lot of mobile traffic is healthcare related - up to 80% of all internet users are searching for healthcare information. If you're wondering if you really need a mobile website for your medical practice, keep these important facts in mind about your patient's mobile…

Read More