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How To Build Patient Personas For Your Practice

How to Build Patient Personas for Your Practice

  In our last post, we shared with you the importance of implementing Patient Personas to your healthcare practice marketing strategy. Patient Personas separate your current patient population into different silos, and allow you to better-target the prospective patients with whom you would like to grow your practice. These fictional…

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What Is A Patient Persona, And How Can It Help Me?

What is a Patient Persona, and How can it Help Me?

  Patient acquisition today calls for targeted practice marketing, and targeted practice marketing requires a complete understanding of your current patients, those you want to attract more of, and the unique selling proposition of your practice. Without an understanding of these components, your efforts will lack direction, waste time and money, and…

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5 Real World Examples Of Medical Live Streaming

5 Real World Examples of Medical Live Streaming

According to Livestream’s “2016 The Year of Livestreaming” report, the landing of the Rosetta space probe on a comet flying through the space was the most watched livestream in 2016. Space.com reports that the live stream attracted 4.1 million viewers. Does this mean that your medical practice’s live stream will…

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New Facebook Feature Shows Medical Practices Nearby

New Facebook Feature Shows Medical Practices Nearby

Facebook is currently testing a new enhanced version of their local search and recommendations feature that prominently shows "businesses nearby." Over the last several months - in a bid to keep pace with the Google - Facebook has been aggressively adding new features and capabilities that allow users to more…

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The Doximity Social Network – Medical Professionals Only, Please

The Doximity Social Network – Medical Professionals Only, Please

The medical networking site Doximity probably hates this comparison – but it's like LinkedIn for medical professionals. It definitely provides additional functionality that's uniquely valuable for people in the medical professions (more on that in a bit), but the site is all about connecting providers with each other. It's not…

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What Should You Be Posting On Instagram?

What should you be posting on Instagram?

First things first: you do have an Instagram profile for your doctor's office, chiropractor clinic, or other medical services business, right? Because you should. Just like a Facebook page, it's one of the bare social media essentials for any practice hoping to grow in the Digital Age—a place where patients…

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What Should Healthcare Providers Post On Their Facebook Page?

What Should Healthcare Providers Post on Their Facebook Page?

You'd be amazed how often we get this question from the doctors and other medical professionals we help. Then again, you've probably asked yourself the same question more than once. You know that posting to social media accounts, and to Facebook specifically, is a great way to attract new patients,…

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Social Media Is The New Word Of Mouth For Medical Practices

Social Media is the New Word of Mouth for Medical Practices

Personal referrals have long been the lifeblood of any medical practice. This remains true today, but the challenge for many healthcare providers have is recognizing that the process of word of mouth referrals has changed. You may have a track record of post-surgery rapid recovery and experience in addressing a…

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