You don't need us to tell you that the face of healthcare in the United States is going through some major changes. Politically, technologically, and culturally, the landscape is shifting, and while it's creating new opportunities there are plenty of challenges riding alongside. Facing those challenges and taking advantage of…
Garrett Smith, founder of InboundMD, recently spoke with Janet M. Kennedy (@GetSocialHealth), the host of the Get Social Health Podcast about using inbound marketing and social media to help doctors attract new patients. Kennedy says that when she talks to doctors, they understand that they need a website for their…
Searches for online health information are the 3rd most popular online activity. According to Pew, 72% of Internet users looked online for health information in the past year. So you need to make sure your practice is listed with right directories and ranks high for the relevant searches your ideal…
This is the fourth and final part in our series about phone systems for doctors offices. Click here to read Part I, Part II, and Part III. In this post I'll be covering a couple key points to keep your phone system running smoothly: How to configure your phone system's…
From referring doctors to patients themselves, plenty of people looking for healthcare providers are looking online—and the number of people relying on online sources, versus personal and professional word of mouth, is growing every day.
Many healthcare practices are already taking advantage of the power of online advertising and a strong online presence, but many more are still sitting on the sidelines.
And they’re getting left in the dust.
Here are three reasons you need to be investing in your online marketing, and three easy ways to start doing exactly that.
In our line of work, we're always Googling doctors names. Hey, just because we make marketing software doesn't mean we don't know how to do things the old school way ;) All jokes aside, we do this every month for two primary reasons. One, we like to see what patients…
People still get doctor referrals from friends and family. Only now they're frequently happening online and usually accompanied by whatever web presence that doctor has (website, social media accounts, reviews). Whether that referral results in a patient conversion may hinge on how aggressively a doctor is marketing themselves online. "Orthopedic…
This is the third part in our series about phone systems for doctors offices. Click here to read Part I, Part II, and Part IV.
In this post I’m going to identify ways that patients can easily find your phone number.
By listing different DIDs (phone numbers) based on what content page the patient is clicking, your website can be coordinated with your phone system selection.
A DID or Direct Inward Dial is a dedicated telephone number that allows your surgeons and doctors to receive calls directly via their phone extension.
Starting and growing your own private healthcare practice is daunting. Using the word “solo” in “solo practice” isn’t just a way to describe the size of your business. It depicts the headaches and rewards that come with striking out on your own with no support system.
Suddenly you need to become an expert in bookkeeping, HR, tax law, but maybe you luck out and find that you have a knack for marketing and networking.
This is the second part in our series about phone systems for doctors offices. Click here to read Part I, Part III, and Part IV.
There are great resources online when it comes to selecting and buying a new phone system.
Any phone system provider out there worth their salt will provide a guaranteed level of quality and uptime and it’s important that these considerations aren’t brushed aside or taken for granted.
Make sure you take careful consideration to the Quality of Service (QoS) that is offered when picking a provider.
