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How To Build Patient Personas For Your Practice

How to Build Patient Personas for Your Practice

  In our last post, we shared with you the importance of implementing Patient Personas to your healthcare practice marketing strategy. Patient Personas separate your current patient population into different silos, and allow you to better-target the prospective patients with whom you would like to grow your practice. These fictional…

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What Is A Patient Persona, And How Can It Help Me?

What is a Patient Persona, and How can it Help Me?

  Patient acquisition today calls for targeted practice marketing, and targeted practice marketing requires a complete understanding of your current patients, those you want to attract more of, and the unique selling proposition of your practice. Without an understanding of these components, your efforts will lack direction, waste time and money, and…

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[New Poll] 15 Minutes Too Long To Wait For Appointment

[New Poll] 15 Minutes Too Long to Wait for Appointment

It's no secret that patients don't like it when their doctor or healthcare provider makes them wait. But how long is too long for a patient to wait past their scheduled appointment time? We took to Twitter to find out. And the Twittersphere didn't disappoint. Over 2,300 patients answered our…

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New Poll: Patient’s Trust Google Reviews More Than HealthGrades

New Poll: Patient’s Trust Google Reviews More Than HealthGrades

Which #website do you trust the most for #reviews of #doctors, #dentists and other #healthcare professionals? ? That's the question we posed patients in our latest Twitter poll. Why ask which website a patient trusts most for reviews of doctors, dentists and other healthcare professionals? Simple: reviews matter. There's no…

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New Poll: Patients Prefer Using Phone To Book Appointments

New Poll: Patients Prefer Using Phone to Book Appointments

How do patients prefer to book an appointment with a provider? As marketers and technologists helping health and medical practices grow, this is a question we ask ourselves often. It's also one of the questions we get asked the most by doctors, dentists and other health care professionals. After all,…

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Week In Review: Live Streaming Is No Longer The Future

Week in Review: Live Streaming is No Longer the Future

I can still remember when just having the internet was a big deal. When building a website still cost $100K. I thought technology was moving fast then. It's amazing how much fast technology moves these days. I mean, before you know it, what you read below will be obsolete. Every day…

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Week In Review: What’s It Like To Be A Medical Practice Manager?

Week In Review: What’s it Like to be a Medical Practice Manager?

It's been another busy, faced-paced start to the beginning of the month here at InboundMD. Much of which has been spent polishing-up and promoting our First Annual Upstate New York Medical Practice Manager Survey. Oh, and of course, your week in review! Ejoy... Upstate New York Medical Practice Manager Survey Results…

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Upstate New York Practice Manager Survey

Upstate New York Practice Manager Survey

About The Survey The survey was given to 30 health and medical practice managers in the Upstate New York area, during the month of September, 2016. The survey was conducted as part of customer development research at InboundMD with the purpose of better understanding the day, goals, pain points and…

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