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How To Build Patient Personas For Your Practice

How to Build Patient Personas for Your Practice

  In our last post, we shared with you the importance of implementing Patient Personas to your healthcare practice marketing strategy. Patient Personas separate your current patient population into different silos, and allow you to better-target the prospective patients with whom you would like to grow your practice. These fictional…

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What Is A Patient Persona, And How Can It Help Me?

What is a Patient Persona, and How can it Help Me?

  Patient acquisition today calls for targeted practice marketing, and targeted practice marketing requires a complete understanding of your current patients, those you want to attract more of, and the unique selling proposition of your practice. Without an understanding of these components, your efforts will lack direction, waste time and money, and…

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5 Real World Examples Of Medical Live Streaming

5 Real World Examples of Medical Live Streaming

According to Livestream’s “2016 The Year of Livestreaming” report, the landing of the Rosetta space probe on a comet flying through the space was the most watched livestream in 2016. Space.com reports that the live stream attracted 4.1 million viewers. Does this mean that your medical practice’s live stream will…

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The Best Healthcare Content Ideas Come From Patients

The Best Healthcare Content Ideas Come From Patients

We've talked about the importance of content marketing for medical practice websites and what types of content that patients are looking for. So, now you know what you should do and why you should do it but, where do you get content ideas from? The answer is surprisingly simple -…

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Improve Your Practice’s Visibility Online

Improve Your Practice’s Visibility Online

Searches for online health information are the 3rd most popular online activity. According to Pew, 72% of Internet users looked online for health information in the past year. So you need to make sure your practice is listed with right directories and ranks high for the relevant searches your ideal…

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10 Email Mistakes To Avoid At Work

10 Email Mistakes to Avoid at Work

When your employees send out a message using your practice email domain, they’re putting your reputation on the line.

It’s not uncommon for employees to get in trouble for misusing company email accounts.

One survey found that 28% employers had fired an employee for breaking the company email policy.

Confusing personal emails with business emails is one thing but when an employee sends a message that crosses the line with your patients, that not only reflects poorly on your practice (at best) but it could even lead to litigation.

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